At the core of everything we do is GREAT IDEAS – our powerful creative thinking process and toolkit. We help our clients find innovative solutions to their business challenges. We help them become more innovative businesses. And through consulting, training, coaching and workshops we’ve helped clients grow their businesses and their people.
Product Innovation
We use GREAT IDEAS to help clients rethink their products to better meet customer needs, increase sales and reduce costs. For example:
- Products losing marketing share vs competition
- Replacement ideas for products nearing end of lifecycle
- New competitor disrupts market – how do you respond?
- Price erosion impacting profitability of a category
Innovation Workshops
Our Innovation workshops are short, high intensity, sessions designed to create solutions for a particular challenge.
The workshops can be scaled from a few hours to several days depending on clients’ needs and appetite. These sessions are particularly effective as a way to bring innovation to an existing planning process, or to foster a more empowered, creative culture within a team.
Marketing Innovation
We use GREAT IDEAS to help clients find new ways to engage customers.
Our tools are particularly relevant when a conventional approach isn’t the answer; for example how do you compete when your budgets are dwarfed by your competitors’?
The tools can be used alongside existing agency activities where an agency wants to collaborate more closely with the end client.
Innovation Training
Based on GREAT IDEAS, our innovation training helps teams create a culture of innovation. Our programmes can be tailored to individual client needs and cover:
- Overcoming barriers to innovation
- Innovation process
- Stimulus tools
- Selecting and developing the best ideas
- How to gain support for your ideas
Process Innovation
We help clients improve the way they work, to foster a more innovate, more collaborative approach. Our approach includes:
- Creating a culture of innovation
- Innovation process and toolkit
- Communication and decision making
- Implementation support
Coaching
Sometimes you need someone to help you talk through a challenge and help you find new answers.
Our 1:1 coaching sessions help individuals find innovative ideas for existing challenges, and to turn those ideas into reality.
We use our GREAT IDEAS tools and process as a coaching platform to help people find their own solutions.